We’re regulars at the TMA conference and always welcome the opportunity to be part of the exciting discussions on the day.
This year I got the chance to take the stage, leading delegates through a deep dive on social media.
I was in good company. The conference theme, Thriving in the Face of Disruption, provided for a fascinating discussion on the factors set to disrupt agriculture in the future and my fellow speakers provided plenty of food for thought.
We got a glimpse into the future of food; disruptive technologies in ag; the state of the industry; the future of regional jobs and employment trends; innovative manufacturing in ag and an economic update.
• 2017 was the biggest year for tractor sales since 1985 (though demand is slowing now).
• Ag is the least digitised industry in the world, leaving it open to disruption.
• Small bolt-ons seem to be the future of robotics in ag, not total automation.
• Regulatory decisions are now emphasised more by people and less by science.
• Regional areas are growing. It is a damaging myth to say they are in decline.
• 22% of regional jobs are at risk from automation.
To find out more about the TMA conference head to the Tractor and Machinery Association. Do you need help with your next conference? Contact HC for event management; collateral or a speaking spot.