Influencers. You hear about them a lot in the social media world. They are the brand ambassadors of the digital age, using ‘word of mouth’ to create brand awareness, usually with an aim to generate sales. ..
Like most things in life, how I got to where I am is a curious mix of some forward vision, careful planning, serendipity, hard work & tenacity and just plain good luck. ..
It’s happened to all of us. One minute you’re browsing a website for that tool/outfit/holiday you’re interested in. Next minute, that tool/outfit/holiday is everywhere, popping up in your social feeds and on top of your news sites and – so it seems – every other website you visit. ..
Influencers. You hear about them a lot in the social media world. They are the brand ambassadors of the digital age, using ‘word of mouth’ to create brand awareness, usually with an aim to generate sales. ..
Like most things in life, how I got to where I am is a curious mix of some forward vision, careful planning, serendipity, hard work & tenacity and just plain good luck. ..
It’s happened to all of us. One minute you’re browsing a website for that tool/outfit/holiday you’re interested in. Next minute, that tool/outfit/holiday is everywhere, popping up in your social feeds and on top of your news sites and – so it seems – every other website you visit. ..
