In today’s fast paced world, where everyone talks fast, works fast and “right click, copies” fast, we sometimes overlook the important things that can cause big headaches down the track. What am I talking about? Glad you asked, COPYRIGHT!
Back in the day content primarily lived in print. If you wanted to share it, you sent it though the copier and went from there. Now don’t get me wrong, I’m not saying copyright laws didn’t exist back then, it was just less obvious (and public) that you may be breaching them, making it less likely to be caught out.
Fast forward to 2019 and eyes and ears are everywhere plus there are hard and fast rules about what you can and can’t share, copy, use and change, especially online.
There are so many dos and don’ts around copyright it’s often hard to get a clear picture of what you can and can’t do. So, here’s five quick tips to keep you on the right side of copyright law.
- Once content its written, drawn or recorded, copyright automatically applies. As soon as it is recorded or published it’s covered under copyright law.
- Just because something is widely available on the internet doesn’t mean you can use it without permission or credit to the owner / creator.
- Forget the “if I copy less than 10%, I can use it” rule. If you didn’t create it, hands off or be ready to seek permission, which may involve a fee.
- Don’t think you can use content because you aren’t making money from it. Again, you still need to ask permission.
- Buy a copyright licence. There are a number to choose from that will suit your business size and needs that will grant certain permissions to share articles internally and externally, whether on social or via email to colleagues. Find out more at https://www.copyright.com.au/
Don’t forget there are places you can go to access content like stock imagery, that allow usage by purchasing a one-off copyright licence.
Always read the fine print on where and how you can use content and consider purchasing a copyright licence subscription for your business, to keep yourself on the right side of the law.