Do you invest in training or putting on extra staff in the hope that you get the right person? Or do you look externally for support from an agency that has those skills and more to offer your business?When you look at it from a financial standpoint, external support can be far more affordable than hiring a new staff member and all the extra costs that come with it. All the usual headcount expenses (super, holidays benefits) plus ongoing support and training are all things to consider. When choosing an external support option you pay for what you need to get the job done – often very specialised tasks and you can expect to “hit the ground running” fairly quickly.
As an agency we work on big and small campaigns and the day to day comms needs with our clients. I say “with” because it’s more a partnership we set out to establish than a clear-cut set of tasks we do. Our clients come to us for the experience and expertise that will complement the skills they have within their own teams. We are the experts in what we do, so they don’t need to be!
Some things to consider when looking for external support in your business:-
- Do they understand and specialise within your industry?
- Do they have a good track record and can they prove it?
- Are they easy to talk to and do they listen?
- Do they get us?