Al Jackson - In the shifting landscape of social media, one thing remains unchanged - people want to be informed, entertained and relate to what they see in their social feeds.
Therefore, brands are connecting with their fanbase in real-time, but it can be difficult to get the tone right.
The secret (well maybe it’s not a secret anymore) is establishing your brand’s persona, or the character you create for a brand that people want to hear from and follow.
Once you’ve got your persona sorted, your content can now become the voice of your brand, adding more depth and personality than the formal media release style we are all so used to. You can also help shape conversations by developing hashtags and linking content to existing blog posts or news articles.
However, with this opportunity it is important to remember that each platform has audiences with vastly different interests, tastes and likes. What works on Facebook may be unsuitable for your business-focused LinkedIn page. Take the NSW Police force Facebook page as an example. they have a great balance of fun, but also provide serious up-to-date information on what’s going on in the state.
So, when you find yourself writing your daily or weekly posts, keep in mind these top tips:1. Always refer to the persona you have created for your brand and make sure your writing style reflects this.
2. Always use an image to partner with your post – the picture captures their attention and the great content will keep them coming back.
3. Only use hashtags that mean something to your content – using sites like ritetag take the hard work out of choosing the right ones.
4. Remember that the most successful posts are entertaining. Entertaining posts will provide the best reach and engagement.
In a nutshell, getting your social media persona right and having the tone to match will keep your audience engaged right down to the very last word in your post. If you need help getting started in social or want to know how to step up content ideas get in touch with me at firstname.lastname@example.org.