When we relocated to Parramatta, one of our main goals was to get more involved with the Western Sydney business community and showcase our expertise, whether through networking, speaking opps or training sessions.
After only six months here, we’re excited to announce that we’ve been selected by the City of Parramatta to hold training workshops for small businesses in the region. These workshops will focus on our core expertise, to help local businesses get a leg up with their PR and crisis management.
First up in March, is our Crisis Communications 101 session. Led by Kendi and Alex, we’ll focus on giving attendees the skills they need to spot an issue before it becomes a crisis and share the steps you should take to get things under control when they do go wrong.
Big or small, every business can find itself in a crisis, whether it’s an accident on site, a rumour started by a disgruntled employee, a public complaint or something else entirely. You can’t always be ready for the crisis, but you can prepare yourself with the skills to deal with it when it happens.
In May, we’ll hold our second workshop, How to do PR well. Sue and Ali will take attendees through what exactly is PR, how to know your business story and how to use that to pitch into media, as well as when to use PR, and when not too. PR is a great tool for small businesses but it’s how to use it correctly and effectively that is the real challenge for some!
We’re really excited to start presenting these workshops to the Parramatta business community but best of all, we will get to meet and connect with small businesses from the area and see where we can help them grow.
If you want to find out more about the workshops or want to register (or know someone who might), check out or share these links: Crisis Comms 101 and How to do PR well