Before starting at Hardman Comms, I worked at a public relations and publicity agency in the entertainment industry for a couple of years.
I began there as an intern in my final year of university, and worked my way up the ranks to Publicist. It was all very exciting, having a proper PR job in a real office!
I did the usual PR work there: pitching for coverage and securing interviews with journalists, drafting media releases, managing media databases and compiling media clipping reports.
I was also lucky enough to work at opening nights and red-carpet events, ensuring VIP and media ticket holders were attended to. The best part was all the free tickets I got!
Most people don’t also know that I took a month off right after I finished uni and volunteered in South Africa, working at an online animal shelter.
It was a great, but saddening gig where we visited the local pet shelters, took photos of all the dogs and cats, then uploaded them on a main website hub and wrote bios about each pet, as well as drafting articles for magazines showcasing the pets up for adoption.
My host family had 10 (yes 10!) dogs, and our neighbours had zebras in their front yard! I also got to do a safari through Kruger National Park, not something that many 20-year-olds can say they have done.
After working nearly two and a half years in the PR entertainment industry, and another trip overseas (a 2-month stint in Europe), I came back and went on the job hunt, and landed my role at HC in December 2014... and the rest is history!
Looking back, my first role really taught me the basics of PR, how to handle media databases, pitching to outlets big and small, and just general office skills. My volunteer work allowed me to step out of my comfort zone, and experience working in another culture.
And now working at HC I can use these experiences I gained in my every day, and overlay it with the strategic mindset that I’ve built over my 4 years here. It was a big step moving into agri and construction, but I wouldn’t have done it any differently!