Belinda Humphries - It can feel like digital marketing is a set of constantly moving goal posts but when you have team mates like the HC crew to help you know what to kick for, the way is a little clearer. That’s what this post is all about, giving you a quick update on what the latest movements in digital marketing are, how they work and how they’re likely to affect you and your business.
These days we are more equipped to measure our communications than ever before. As creepy as it might seem, we know who’s looking at our website, how long they’re there, what pages they’re looking at and from what pages they’re leaving.
With our social channels we know who’s following our updates, who’s commenting and who’s sharing our content. But it doesn’t stop there we also know what else they’re interested in.
The type of information available now, allows us to tailor our communication even more specifically than before. The linchpin to all of this is data. The data you can collect via your website and social channels are just one of the subtle ways your audiences talk to you and you can hear them; a very powerful tool if harnessed and used respectfully and correctly.
We’re here, to help so let us know if you’d like to know how to make this magic happen for your brand.
These days we are more equipped to measure our communications than ever before. As creepy as it might seem, we know who’s looking at our website, how long they’re there, what pages they’re looking at and from what pages they’re coming.
Online photo sharing app, Instagram is rumoured to be making one of the biggest updates to its platform since its inception in 2010. At the moment, the Instagram feeds you follow appear chronologically in your feed.
The update proposed is that Instagram will use a similar algorithm to Facebook meaning content that is deemed of a ‘higher quality’ is prioritised in newsfeeds.
So what does this mean for your brand?
This means engaging content is critical to the success of your Instagram feed. It also means you need ongoing engagement with your audience to ensure that your channel and brand stands out in the algorithm as being one of the ‘high quality’, active, engaged accounts.
Overall the importance of underpinning your campaign-based social outreach with ongoing conversation and valuable information is the key to successful engagement with your audience.
We’re here to help so let us know if you’d like to know how to make this magic happen for your brand.