Ali Millgate - If you watched TV in the seventies or eighties, chances are the phrase “like a liquid gets into chalk” means something to you.
The words belonged to Colgate’s oft-repeated ad campaign designed to encourage kids to brush with Colgate Fluorigard to protect their teeth against decay.
The accompanying image was of a piece of chalk being dipped into purple liquid and then breaking in two to reveal a ring of purple half way to the centre. The image simulated how fluoride could get into teeth to protect them and it was powerful.
We Insta, we Pin and we YouTube.
Media releases still need strong images to support the story and adding video and infographics to your content will increase attention, reach and engagement.
In a changing communications landscape words are still king. Clear and consistent messaging, inspiring copy and a strong call to action make your communications work, but images make your communications sing.