Once upon a time, PR was largely about media relations. It was about engaging with journalists and convincing them to run your client’s story, or do an interview, or attend an event.
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Blog
Information is valuable. Insights are invaluable.
On the road again
Monday, August 12, 2019
When I was offered the opportunity to attend Sheepvention 2019 at Hamilton showgrounds in western Victoria with the Hardman Communications team, I enthusiastically accepted the invitation.
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Copy it right!
Thursday, July 18, 2019
In today’s fast paced world, where everyone talks fast, works fast and “right click, copies” fast, we sometimes overlook the important things that can cause big headaches down the track. What am I talking about? Glad you asked, COPYRIGHT!
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Getting Amongst It
Thursday, July 18, 2019
Here at HC, we love to get out and involved in the industries we work in. There is an array of events across both the ag and industrial sectors, from field days to expos, conferences and talks that offer great information and deepen our understanding of insights we can share with the team, colleagues and clients.
..
..
What I’m reading
Thursday, July 18, 2019
I read a lot – usually at least two or three books a month. Some are total fails of bad writing or dud plot. Some are fun while they last but ultimately forgettable. And some really stick with me.
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Social (media) responsibility
Thursday, July 18, 2019
Moderate your social media channels or risk legal action.That might be the lesson from a former Don Dale Detention Centre detainee’s win in court last month, in a civil defamation case against three major media outlets who failed to understand their Facebook pages may be considered an extension of their publishing reach and this includes comments posted on social media by the public. ..
Listening and learning
Thursday, June 20, 2019
I don’t find time to sit down with an actual paper book these days, but I have been using my commute, to listen to books on Audible.
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Client spotlight: Davey Water Products
Thursday, June 20, 2019
We love the work we do with our clients, whether it’s getting deep in strategy, capturing great video and images of their customers, meet and greets with their wider team, or facility tours. And last month, we managed to do all of the above in one day with our client Davey Water Products. ..
Quick tips for internal comms
Thursday, June 20, 2019
Are you overlooking your best marketing tool? No one knows your brand, your products, your services and your market like your own team – but plenty of organisations, big and small put internal communications way down the priority list when they are developing their strategies and plans. An engaged team can make a huge difference to your communications results. Here are five ways to do internal comms better: ..
From PR to content to…where?
Tuesday, August 20, 2019
Once upon a time, PR was largely about media relations. It was about engaging with journalists and convincing them to run your client’s story, or do an interview, or attend an event.
..
..
On the road again
Monday, August 12, 2019
When I was offered the opportunity to attend Sheepvention 2019 at Hamilton showgrounds in western Victoria with the Hardman Communications team, I enthusiastically accepted the invitation.
..
..
Copy it right!
Thursday, July 18, 2019
In today’s fast paced world, where everyone talks fast, works fast and “right click, copies” fast, we sometimes overlook the important things that can cause big headaches down the track. What am I talking about? Glad you asked, COPYRIGHT!
..
..
Getting Amongst It
Thursday, July 18, 2019
Here at HC, we love to get out and involved in the industries we work in. There is an array of events across both the ag and industrial sectors, from field days to expos, conferences and talks that offer great information and deepen our understanding of insights we can share with the team, colleagues and clients.
..
..
What I’m reading
Thursday, July 18, 2019
I read a lot – usually at least two or three books a month. Some are total fails of bad writing or dud plot. Some are fun while they last but ultimately forgettable. And some really stick with me.
..
..
Social (media) responsibility
Thursday, July 18, 2019
Moderate your social media channels or risk legal action.That might be the lesson from a former Don Dale Detention Centre detainee’s win in court last month, in a civil defamation case against three major media outlets who failed to understand their Facebook pages may be considered an extension of their publishing reach and this includes comments posted on social media by the public. ..
Listening and learning
Thursday, June 20, 2019
I don’t find time to sit down with an actual paper book these days, but I have been using my commute, to listen to books on Audible.
..
..
Client spotlight: Davey Water Products
Thursday, June 20, 2019
We love the work we do with our clients, whether it’s getting deep in strategy, capturing great video and images of their customers, meet and greets with their wider team, or facility tours. And last month, we managed to do all of the above in one day with our client Davey Water Products. ..
Quick tips for internal comms
Thursday, June 20, 2019
Are you overlooking your best marketing tool? No one knows your brand, your products, your services and your market like your own team – but plenty of organisations, big and small put internal communications way down the priority list when they are developing their strategies and plans. An engaged team can make a huge difference to your communications results. Here are five ways to do internal comms better: ..
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