At HC we love taking on new clients and when we recently started working with Antec Concrete the first step was to take a really deep look at the potential customers before embarking on any PR activities.
Antec Concrete had recently taken on the distribution of Cemen Tech volumetric concrete mixers and while Antec has been in the concrete equipment market for many years, the large concrete mixer market was new to them.
With a new Antec Business Development Manager in the lead, HC worked to bring together the key messages, sales objectives and other important data, in a detailed customer matrix that could guide not only the PR, but also the sales effort.
A major part of the program is the use of Search Engine Optimisation (SEO) techniques to ensure that we are making the most of the existing Antec Concrete website. Great content is at the heart of good SEO. It’s not just about using keywords, although they are important.
The emphasis is on authority of content and backlinks. As a result, there’ll be some new web pages with interesting, relevant content that we’ll promote to potential customers.