What would you do if you arrived at work and found activists chained to the door? What about if you woke up to find a very unflattering story in the media?
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Blog
Information is valuable. Insights are invaluable.
When words fail us
Tuesday, September 17, 2019
We’ve all been guilty of typing too fast in an email and hitting send with the message whizzing off to the wrong recipient, or sending a text message that is more fascinating than first expected because we didn’t check the details.
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Social (media) responsibility
Thursday, July 18, 2019
Moderate your social media channels or risk legal action.That might be the lesson from a former Don Dale Detention Centre detainee’s win in court last month, in a civil defamation case against three major media outlets who failed to understand their Facebook pages may be considered an extension of their publishing reach and this includes comments posted on social media by the public. ..
Turning crisis into opportunity
Thursday, April 18, 2019
The phone started ringing at 7.30am and it didn’t even begin to slow down until 7.30pm. The mobile and the landline were going at the same time. The email was firing. Activists had broken into meat processing facilities across several states, and our client – the Australian Meat Industry Council (AMIC) – needed urgent media support.
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Who do people trust?
Friday, April 13, 2018
Kendi Burness-Cowan - Activism is a term that strikes fear in the hearts of many business managers, especially in some of the industries we work with, from agriculture to construction. And social media activism? That’s the most terrifying kind of activism - because it can take hold so quickly, spread so far and do so much reputational damage. ..
Being flexible about workplace flexibility
Thursday, November 16, 2017
What is a great flexible option for one staff member might add no value for another. For those of us with kids, the ability to go to a swimming carnival in the middle of the day is a real bonus. For our staff who live a long way from the office, being able to avoid peak hour traffic is the key to flexibility. Some of our staff work part time. Some work from home some of the time. ..
Have you found your brand’s persona?
Thursday, July 06, 2017
Al Jackson - In the shifting landscape of social media, one thing remains unchanged - people want to be informed, entertained and relate to what they see in their social feeds. ..
A day in the life of Alex
Thursday, July 06, 2017
Alexandra Williams - 7.30am – I’m out the door at 7.30am, living in Richmond means I need to give myself a bit of extra time to brave unpredictable Sydney traffic. I leave the house with a send-off from some friendly faces. ..
Meet your maker
Thursday, July 06, 2017
Sue Hardman - Last month at the Mumbrella360 conference I listened to Ben Bilboul, CEO of London creative agency Karmarama who were recently acquired by Accenture Interactive, now the world’s biggest digital agency. He was making the International Keynote: How Marketers and Agencies Need to Reset for The New Era of Marketing. ..
Coffee, croissants and crisis comms
Thursday, October 31, 2019
What would you do if you arrived at work and found activists chained to the door? What about if you woke up to find a very unflattering story in the media?
..
..
When words fail us
Tuesday, September 17, 2019
We’ve all been guilty of typing too fast in an email and hitting send with the message whizzing off to the wrong recipient, or sending a text message that is more fascinating than first expected because we didn’t check the details.
..
..
Social (media) responsibility
Thursday, July 18, 2019
Moderate your social media channels or risk legal action.That might be the lesson from a former Don Dale Detention Centre detainee’s win in court last month, in a civil defamation case against three major media outlets who failed to understand their Facebook pages may be considered an extension of their publishing reach and this includes comments posted on social media by the public. ..
Turning crisis into opportunity
Thursday, April 18, 2019
The phone started ringing at 7.30am and it didn’t even begin to slow down until 7.30pm. The mobile and the landline were going at the same time. The email was firing. Activists had broken into meat processing facilities across several states, and our client – the Australian Meat Industry Council (AMIC) – needed urgent media support.
..
..
Who do people trust?
Friday, April 13, 2018
Kendi Burness-Cowan - Activism is a term that strikes fear in the hearts of many business managers, especially in some of the industries we work with, from agriculture to construction. And social media activism? That’s the most terrifying kind of activism - because it can take hold so quickly, spread so far and do so much reputational damage. ..
Being flexible about workplace flexibility
Thursday, November 16, 2017
What is a great flexible option for one staff member might add no value for another. For those of us with kids, the ability to go to a swimming carnival in the middle of the day is a real bonus. For our staff who live a long way from the office, being able to avoid peak hour traffic is the key to flexibility. Some of our staff work part time. Some work from home some of the time. ..
Have you found your brand’s persona?
Thursday, July 06, 2017
Al Jackson - In the shifting landscape of social media, one thing remains unchanged - people want to be informed, entertained and relate to what they see in their social feeds. ..
A day in the life of Alex
Thursday, July 06, 2017
Alexandra Williams - 7.30am – I’m out the door at 7.30am, living in Richmond means I need to give myself a bit of extra time to brave unpredictable Sydney traffic. I leave the house with a send-off from some friendly faces. ..
Meet your maker
Thursday, July 06, 2017
Sue Hardman - Last month at the Mumbrella360 conference I listened to Ben Bilboul, CEO of London creative agency Karmarama who were recently acquired by Accenture Interactive, now the world’s biggest digital agency. He was making the International Keynote: How Marketers and Agencies Need to Reset for The New Era of Marketing. ..
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