Whether it’s race, religion, gender, sexuality or body size, we are all different and it’s important that our marketing efforts reflect that.
A key way to show diversity to your audiences is through imagery in the assets you create – social media posts, brochures, presentations, advertisements etc.
Reflecting diversity in your activities and channels can elevate your brand and show that you understand that your audience isn’t all cut from the same cloth.
HC has worked on numerous photo shoots across different industries, from small scale shoots for a media release to larger scale multi-day shoots for an entire brand image library. Our main piece of advice to clients is that at the heart of all imagery should be authenticity. Your imagery should tell a story, be compelling, and be engaging and real so your audience can relate. It should also be aspirational.
Some of the sectors we work with are still on the path to achieving diverse representation across their ranks. There’s an opportunity to take a leadership role and portray your industry as it would ideally be.
Just this week, our Operations and Creative Services Director, Al, is in Adelaide facilitating shoots for one of our red meat sector clients, to ensure they have enough diverse and fresh photography for their upcoming events and media activities.
Al will ensure that we capture imagery that is diverse, authentic and portrays a real-life situation, and includes customers, owners and the public where possible and avoids stereotypes.
Did you know?
Shutterstock conducts an annual study on diversity in advertising and marketing campaign visuals, and in 2018 they found that 74% of marketers now make use of more diverse imagery in their campaign material, and as a result, more brands are swaying from more traditional stock photos to those that are more diverse and modern.
It’s more pertinent than ever that we capture diversity in our marketing imagery, so if you need some help or direction, drop us a line!