Elise Mizzi - The Tractor and Machinery Association (TMA) annual conference featured a new panellist this year – our very own Sue Hardman.
Sue and Al, who also attended the conference in Melbourne, came back to the office enthusing about what an informative and beneficial event it had been, and we got talking about the value that came from Sue’s participation on the panel. There were lots of upsides – and they’re upsides you can get too if you look for speaking opportunities in your industry.1) Learning
You and your colleagues on the panel have been approached for your work and expertise in a particular field, and the opportunity to prepare your notes and then learn from not only the other panellists but the audience as well, is something that doesn’t come along every day. Just presenting your ideas in a new environment and context can absolutely transform them.
2) Demonstrating (thought) leadership
Taking the bull by the horn and getting on that panel can be a valuable way to build your profile and to contribute to the direction your industry takes. The point of panels is to facilitate open discussion and this could be your opportunity to advocate a new and challenging position.
3) Networking and lead generation
When you make that point (or points!) that sticks with the audience, you’re helping sell your brand and your product or service. You’re also developing advocates who will share your name with their own networks.
Have you participated on a panel or spoken at an event? What's your experience been and did you discover any other key benefits you can add to the list? You can share in the comments below or talk to us on Facebook.