It’s called re-targeting and this is how it works:
You Google a product, land on a website, take a look around, search a couple of pages, read up on some products of interest. More times than not you’re not ready to commit to anything and you move off again. Unbeknown to you, a little bit of technology called a “pixel” has been dropped onto your internet browser and you have been officially “cookied”.
So what does this mean for you as a consumer?
And what does this mean for you as an advertiser?
In short, re-targeting keeps your brand in front of your site’s visitors even when they have left your website – a fairly unobtrusive way to keep reminding them about the great product or service you offer.
It’s the kind of option we could have but dreamt of only a few years ago; smart, measurable ads serving up live data on our audiences.
Talk to us about how to use re-targeting as part of your advertising program.