- Client: Whites Rural
- Online: whitesrural.com.au
Following the launch of their new brand for the rural and regional market, Whites Rural engaged Hardman Communications to deliver a major programme that would genuinely support and strengthen the communities in which their customers, staff and resellers work and live.
Together we planned and executed the Whites Rural Community Grants programme for kids. The campaign was a clear success with close to 300 entries, 1.3 million opportunities to see in print, 1.7 million opportunities to see online and 1.8 million opportunities to hear on radio. On Facebook, a mix of organic and boosted posts generated 1,540 likes, comments and shares and a reach of 97,308.