Insights, ideas and inspiration
Our tips for work/life balance
Sometimes it can be a tricky balancing act between work and home life, but Team HC thinks we’ve nailed it. See what each of us do as part of our day to make sure we...
Acing your audience
Many of our clients work in sectors where they have multi-layered or different audiences they need to reach, which adds a level of complexity in developing their content. This can be especially true on social...
Say cheese – how to nail your next photoshoot brief
When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional...
What captivated us at CommsCon?
Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance...
Pole position for Komatsu
Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had...
What we love to love
Obsession confession time! From the guilty pleasure to the virtuous pursuit of good health, here’s what Team HC are obsessing about (today). Sue – I can feel the judgement already … but I’m obsessed with...
Delivering success: AMPC’s Meat Industry Day
Last week I was lucky enough to attend the APPEX 2024 conference in Melbourne to help our client Australian Meat Processor Corporation (AMPC) run their Meat Industry Day of panels and discussions on “Collaboration, Commercialisation and the Future of...
Shooting the lights out
“Shooting the lights out”. I heard this rallying cry the other day, as I sat amongst academics, business leaders and politicians as the Centre for Western Sydney unveiled a bold economic plan, aptly named Unlimited...
The games we play
When we need to fill a gap in our busy schedules or just want to unwind, what games are a go to for the team from HC? Sue – My mum instilled in me a...