“I call Hardman with a challenge, and they answer it! This is a partner in media that I trust and do recommend.”
Kent Removals & Storage is Australia’s largest family-owned moving, secure storage and relocation company. When they wanted to increase their brand presence and signal their expansion plans to the market, they came to us.
A referral from a trusted source gave them confidence that we would understand their goals and be easy to do business with.
Following an initial briefing it was clear we needed a compelling news angle that would create mainstream interest in Kent’s plans to invest in new multi-million-dollar facilities in Darwin and Townsville.
We found a way to connect Kent’s expansion story to the topics of business confidence, local job creation and the dynamics of a shifting population post-Covid.
With a compelling story pitch and quality photography we achieved coverage in the Townsville Bulletin and NT News, with both stories syndicated to titles in the network nationally, including The Australian online.
Strong trade media coverage was also achieved leading to 34 pieces of media coverage with an audience reach of almost 30 million. Kent was able to further leverage coverage in their social media, providing greater exposure for their CEO and brand.