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We recently worked with CommBank in preparation for their first ever Agribusiness Webcast. Three of the regional agribusiness execs hosted the session and shared their insights on the ag sector and market impacts due to Covid. They also looked at what the future holds for their customers and the industry as a whole.

It was really well received from those who attended, the hosts provided plenty of insights into a range of topics, and they also answered a lot of questions from attendees, ranging from succession planning, interest rates, innovation on-farm, and diversifying farm operations.

Webinar’s or webcasts are an easy way to engage with your customers, prospects or industry colleagues, answer questions and continue to put a face to your brand or company while we’ve all been in lockdown.

They can be interactive, have more than one host, include Q&A’s and polls, and really create a new way of engaging and delivering insights to your key audience.

The key with CommBank’s webcast was to ensure their content resonated with their audience, and that the audience felt involved throughout the session. The information needed to be something attendees valued and could take away to share and use in their business. The hosts were well prepared with potential questions they might be asked, so they could have the right information to hand.

Webcasts are turning into a really useful tool for business. If you’re looking to host one make sure you are prepared with your content, and you know what your audience wants to hear from you. And don’t forget test runs are important too! Tech issues are always a problem with webinars, so make sure you nut out any problems beforehand.
If you’re stuck preparing for your next webcast – drop me a line at [email protected]

Alex Williams