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HC has some exciting news! We’re looking forward to working with the City of Parramatta again this year to deliver a series of training programs, but this time with a twist – the programs will be tailored directly to start-ups. 

Start-ups are the growth engine of many economies, but often need advice and direction to be successful and turn a profit. 

Our training programs will be tailored to start-ups who don’t actually know where to start. We’ll focus on understanding your market, and what your USP is. We’ll look at message segmentation and strategy development, and touch on brand identity and why it’s important to do the groundwork for that in the early stages of your business. 

We’ll also include some useful tips for social media, how to best set up your social page, understanding the analytics, and getting traction on social with a small budget. 

It’s so important to get the strategy bedded down early in your business. It can often be the difference between growth of a start-up or failure. 

The City of Parramatta is brimming with exciting business ventures, and we’re really looking forward to working with the local business community to help them develop.  

The training should be kicking off in the next month or two – so stay tuned for dates and times. Thanks again to the City of Parramatta for supporting training programs and initiatives for local businesses.  

Alex Williams