It’s good to learn from mistakes – especially if they are someone else’s mistakes. Here are a few headline-creation rules to live by:
Check your spelling!
Seems obvious but you’d be surprised how often people proof every other part of a document but forget the headline. And that’s when they end up with headlines like these classics:
![](https://www.hc.net.au/wp-content/uploads/2021/05/KB-1.jpg)
![](https://www.hc.net.au/wp-content/uploads/2021/05/KB2.jpg)
Keep it simple!
The headline isn’t meant to say everything. Work it too hard and you end up with this:
![](https://www.hc.net.au/wp-content/uploads/2021/05/KB3.jpg)
Get it right!
![](https://www.hc.net.au/wp-content/uploads/2021/05/KB4.jpg)
Need help getting it right? Get in touch!
Kendi Burness-Cowan