It’s good to learn from mistakes – especially if they are someone else’s mistakes. Here are a few headline-creation rules to live by:
Check your spelling!
Seems obvious but you’d be surprised how often people proof every other part of a document but forget the headline. And that’s when they end up with headlines like these classics:
Keep it simple!
The headline isn’t meant to say everything. Work it too hard and you end up with this:
Get it right!
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