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This month we bade farewell to one of our longest servicing clients, tillage and seeding brand Flexi-Coil. It’s been just shy of 15 years since we signed them on and we’ve done some great work together, met some wonderful people including staff, customers and dealers and been very proud of what we have delivered, every step of the way.

Recently, business priorities and focus areas changed and we knew that we were no longer a perfect match. We took the hard decision to decline to pitch for a new contract and instead welcomed in their new agency partner and wish them well.

Sometimes in agency you lose a client, and that doesn’t feel great. But sometimes it’s just the right time to go your separate ways, and it always feels good to make the right decision for you and your client.

Our very first project for Flexi-Coil was a media release, as was the very last project we wrapped up for them a few weeks ago, welcoming in their new leader.

In between there were hours working with machinery editors to tell their PR brand story, announce new products and showcase events. There were deep brand research pieces, new websites in Russian, dealer events and launches, custom publications, ads and sales collateral, SMS marketing, and more recently, establishing a social media presence and online community

We worked together like a well-oiled machine.

We learned so much along the way about good dealer relationships, ground preparation, stubble, press wheels, undulating terrain, soil types, perfect seed and fertiliser placement, getting depth right, variable rates, emergence, compaction, plugging and the list goes on.

It would be remiss of me not to thank Al Jackson on our team who led the Flexi-Coil account for the past few years. She was the voice of the brand and led the projects with great creativity and commitment, regularly partnering with our good mates at Orion Creative to deliver the design and web work.  

We’re not working together, but we’ll continue to cheer for this premium brand from the sidelines.

We are always looking for enduring client relationships. We never start something with a short timeframe in mind and we have a secret passion for machinery and technology.

If you are looking for an agency to partner with, and back you and your brand, get in touch.

Sue Hardman