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We all know how powerful LinkedIn can be to enhance your professional brand, expand your network, and support your business goals. By strategically leveraging your individual LinkedIn profile, you can also position yourself as a valuable asset to your organisation, attract business opportunities, and foster meaningful connections.

But where do you start? Below we share five ways to effectively leverage your personal LinkedIn profile to support your business objectives and drive success.

  1. Craft a compelling personal brand
    Take the time to optimise your profile by creating a professional headline that showcases your expertise and aligns with your professional goals. The headline should be a captivating summary that highlights your skills, accomplishments, and a unique selling point in 220 characters or less. Don’t forget to include a quality headshot that reflects who you are and portrays you best in a professional sense.
  2. Showcase your professional achievements
    Your LinkedIn profile is an opportunity to highlight your professional accomplishments and demonstrate your credibility. Use the experience section to showcase your career progression, milestones and responsibilities. Sell yourself by including metrics, project successes and include portfolio samples where you can.
  3. Cultivate strategic connections
    It’s called a LinkedIn network for a reason. Make it a rule of thumb to add all professionals you connect with, whether it’s colleagues, industry influencers, potential clients, and thought leaders relevant to your industry. Add a personal note to all connection requests and engage in meaningful conversations to foster those relationships.
  4. Engage and contribute meaningfully
    You’ve built a LinkedIn network, so make sure you keep them engaged and show you’re active. Share industry insights, thought leadership articles, and relevant news updates to position yourself as a knowledgeable professional with your finger on the pulse. Regularly engage with others’ content by commenting, liking, and sharing too.
  5. Influence with longform content
    LinkedIn articles allow 120,000 characters compared to a post that is limited to 1,300 characters. Articles provide the opportunity to establish yourself as a thought leader, reach a wide audience and build personal branding. Regularly share articles that are relevant to your industry, and offer valuable insights, actionable tips and thought-provoking perspectives that will position yourself as that go-to person for insights, attract connections and unlock new opportunities – whether that be for business or personal growth.

Your LinkedIn profile holds so much potential to support not only your personal goals but can help with business goals as well. Don’t neglect it, keep your profile fresh, your network engaged and you’ll see the difference.

Need help updating your LinkedIn profile? Let us know at [email protected]

Shereen Cherrett