PR isn’t just about visibility. It’s a strategic tool that shapes perception, builds credibility and supports the outcomes your organisation is working toward.
But the challenge for many organisations isn’t finding opportunities to speak; it’s finding the right story to tell. The one that connects what you do with what your audiences care about.
That might be a new product or project, but it could just as easily be your people, partnerships or impact. Often the most engaging stories aren’t the biggest announcements, they’re the ones that reveal something real and relatable.
Making it newsworthy
Journalists are busy and selective. They’re not looking for polished marketing copy, they’re looking for relevance, clarity and something NEW that their audience will care about.
A strong PR approach helps you find that alignment: where your goals meet the interest of your audience, as well as the journalist you’re talking to. That is the sweet spot of a great news story – more than just visibility, but credibility built for your brand.
Connecting PR to business goals
Yes, media coverage creates visibility, but the real value comes from how that visibility supports the broader priorities of your business. That could be building credibility with stakeholders, attracting investment, supporting recruitment efforts or trying to influence discussion around policy.
PR is most effective when it supports a broader business strategy, not as an afterthought once the plan is already set.
How we can help
For more than 20 years, PR and media relations have been at the heart of what we do at Hardman Communications. We help our clients uncover the stories that matter and turn them into coverage that counts.
We can:
- Find the story in your work that journalists actually care about
- Shape it so it’s clear, simple and relevant
- Pitch it to the right media — local, trade or national
- Prep your spokespeople so they shine when the spotlight’s on
Think you have a story idea? Send it through to us, we’ll work our magic and give you an angle and what media you could target. But be quick, we’re only doing this for the first 10 stories.
👉 Email us at [email protected]