The 2025 National Carbon Farming Conference & Expo is bringing together people from right across the supply chain to explore how carbon and sustainability fit into the future of Australian agriculture. Across three days in Albury this November, producers, businesses, scientists and investors will share ideas, challenges and opportunities for building resilience and value on the land. Are you coming? Get a special deal as a friend of HC – email us at [email protected]
Our role
Successful events don’t begin when the doors open. They begin months earlier through the stories and content that spur interest and help people see why it matters. Our work for the conference has spanned owned, earned and paid channels to build brand awareness, drive sign-ups and start the conversation well before the first session begins.
This has included:
- Media outreach and coverage – targeting local and key agri media that reach the farmers, advisors and businesses attending the event. 👉 Example.
- Farmer case studies – farmers make up half of the audience, and we know they value hearing from others already on the carbon journey. 👉 Example.
- Social media – launching a new LinkedIn page for Carbon Management Services, the business hosting the conference, and using both LinkedIn and Instagram to promote the program, speakers and sponsors, while boosting reach each week through paid activity. 👉 Example
- Direct outreach to networks – tapping into local and state-based farmer groups and our own connections to spread the word among people who will find the conference valuable.
- Paid media – delivering targeted ads to audiences already engaging with carbon farming content, using clear, compelling creative and strong calls to action.
Across all channels, the goal is to build understanding and confidence. We want to show how carbon farming is already working on real farms, right now and it is worth being part of the conversation.
Once the conference begins, we’ll be on the ground capturing what happens. That includes not only the sessions but also the conversations in between, when people meet face to face. With producers, scientists, policy makers and investors all in one place, we will gather diverse perspectives on what it takes to create and manage a successful carbon farming project.
Conferences like this matter because they move the conversation forward. They turn ideas into action, bring people together across sectors and help build the understanding needed for Australia’s low-emissions future.
If you are interested in attending, get in touch. We can provide a special ticket offer for our network. And keep an eye on our socials to see all the action!
Alex Williams