“The team has provided strategic counsel, copywriting capability, and ideas generation to ensure the cut-through of key concepts and messages.“
Ag Institute Australia (AIA) is the peak industry body for agricultural and natural resource management professionals. They are committed to advancing the profession, and the application of science and technology, for the sustainable development of agriculture and natural resource management in Australia.
AIA produces the only semi-scientific journal for agriscience professionals – The Ag Professional, published annually in October.
We have worked with AIA to revitalise this flagship journal, evolving it to include more human-centred stories that promote the people behind the science. The articles showcase not only the what of ag science but also the why, the how and most importantly the who of contemporary and future agriculture.
Our support includes entire project management from start to finish of the publication, including managing the call for submissions, copyediting articles, proofing, design and layout and launch to members and industry stakeholders.