Catchphrases that have had their day - here are a few of the words and phrases spawned in 2020 that we’re well and truly ready to say goodbye to:
- Unprecedented times. Yes, in March 2020 when everything turned upside down, we did find ourselves in unprecedented times. But now? Very, super, extremely precedented…
- In the same vein…uncertain times. Technically true, but aren’t we all sick of hearing it?
- Pivot. Time to pivot away from this stupid word.
- New normal. There is no new normal. Just normal. The normal kind of normal.
- Now more than ever. No.
- All in it together. I don’t know about you, but right now I am at my house, by myself. It would be truer to say we’re all in it separately.
Kendi Burness Cowan