Insights, ideas and inspiration
What makes creative stick?
We see thousands of messages every day. Ads, headlines, videos, emails, billboards, social posts. Most disappear into the background almost instantly. But every now and then, a piece of creative cuts through so well that it...
Protecting reputation before a crisis hits
Over the years, we’ve worked alongside clients through product recalls, activist campaigns, biosecurity threats, food safety concerns, weather disasters and fast-moving media issues. Every situation is different, but one thing is consistent: the organisations that manage issues best are...
No one should fear a bathroom break
Public bathrooms are something most of us use without giving them a second thought, but for many Aussies with hidden health needs, like anxiety, OCD or skin sensitivities, they can be stressful, uncomfortable and sometimes overwhelming. That insight became...
One-chance advocacy
The Horticulture Code of Conduct is the most important piece of regulation for much of the fresh produce sector, and it’s up for review right now for the first time in a decade. The code shapes trading relationships,...
Joining a crowded conversation
When a major issue hits, everyone has a view (though not everyone has something valuable to say). The fuel crisis has quickly become a broad, high-profile conversation across industry, government and media. For organisations looking to participate, the challenge is doing so...
Getting out of our bubble
As part of our year of creativity, April was the month to go “inspiration hunting” and to get out of our bubble. Kendi and Sue did this by going overseas and Alex and Karen found it in other places. Sue – Two weeks across New Zealand’s South and North Islands got me properly out of my...
A steady approach to telling Komatsu’s story
Since 2022, we’ve worked with leading construction and mining equipment manufacturer Komatsu to help them land their stories in the right places and in their key media. They operate in a competitive, high-stakes industrial sector and they need a steady, practical PR program that delivers...
Why the fundamentals of comms still matter in an AI world
This month, I joined a panel at Western Sydney University’s PR@Western event, speaking with third-year communications students about AI, social media and what it all means for the future of the industry. These students are about to...
How we work best
Everyone has their own way of working, and what brings out our best can look completely different. From early mornings to late nights, quiet focus to shared energy, we share how Team HC works best....