I guess we’ve all thought more about the law of exponential growth of late, having had coronavirus projection charts thrust in our faces these past few months.

But let’s talk about good exponential growth. And LinkedIn.

Having your employees active on LinkedIn is powerful. Incredibly powerful. 

The benefits of being part of a wider connected network and the easily seen and searched flow of topical news and insight relevant to their industry, role or location, is just the start.

But what about when they start engaging and sharing your business content. Of course you need to start with content worthy to share and I’m sure your PR/Marketing department and leadership team are all over that. (If they’re not – check out last month’s blog where we talked about how to mine great content from your team).

If just 10 employees with 300 LinkedIn contacts each share your article – that’s 3,000 more potential eyes on your material helping to reach your goal of exposing your content to a broader audience. 

Simple really. But not really.

You might be surprised how few of your employees are using LinkedIn well. Yes, they may have a profile and congratulate people on new jobs and make some new connections each week – but are they actively and seriously sharing the content from your business page and that of your leadership team?  Are they engaging with posts and know what to say?

Our client FMC truly cares about their people and their development and equally cares about the effort they put into their marketing and making it go the extra mile.

Together we’ve set up a social media “super user” group and we’re coaching a handful of staff to learn more and get past the barriers they face and move them from lurking on the edges to becoming well – “super users”. 

Here are some insights from the group so far and tips for you to set up your own “super users” group in your business: 

• When asked, the team self-nominated – they were curious and interested – they came from all parts of the business with differing skill levels but they were united in wanting to do better, learn more.  

•          We talked about and exposed the barriers early on – tried to understand what the unique blocks were, to getting started.

•          We’re working to crush those barriers by providing the context, the missing info, the permissions, the guidelines, and the peer support to help them get moving.

•          We’re modelling the ideal and taking it step by step. When you’re not familiar with them, these platforms can be daunting and there’s a lot of pressure to get it right – so a model helps.

•          We’re teaching along the way – there’s so much to learn and we’re having a few laughs and building a great team.

•          We’re creating a safe go to space for the team to learn in – it’s as simple as a Microsoft Teams or Google Hangout – where we can chat offline with each other and hold our meetings.

The team are coming along nicely, and just picture all that exponential audience they’re now reaching as they become active users. With 10 employees skilled up – imagine the power of reaching deeper and further into your organisations?

If you need help to get your super user group started or supported, let us know. 

Sue Hardman