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How we work best

Everyone has their own way of working, and what brings out our best can look completely different. From early mornings to late nights, quiet focus to shared energy, we share how Team HC works best....

Start with strategy

It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event.  But without a clear strategy underpinning it all, even...

Helping rural women tell the stories that matter 

The AgriFutures Rural Women’s Award recognises and empowers women driving innovation and leadership across rural and emerging industries, businesses and communities.  Each year, state finalists are selected for the impact they are making in their sectors and regions. While many...

Media coverage matters to AI

AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility than your own website. (Plus –...

Our year in one word

This year, we’ve each chosen a word to guide our focus and decision making. From building momentum to gaining perspective or protecting wellbeing, these words reflect what we want more of in 2026. Read on...

Post less. Matter more.

As a communications agency, we pride ourselves on not working in silos. Recently, our team took part in a peer review exercise where we reviewed client social media channels with fresh eyes, honest feedback and no emotional attachment.  The...

Strengthening the voice of NSW’s fresh produce supply chain 

Freshmark represents NSW’s central market system, which transacts over $3 billion in fresh produce every year. We’ve helped this industry body raise its voice and lift the profile of the often-forgotten supply chain.  From reactive commentary to proactive influence ...

Learning beyond lectures 

Hi, I’m Caitlin, a soon-to-be graduate of the University of Sydney. Over the past four years, I’ve spent countless hours tucked away in lecture theatres, seminar rooms and computer labs while working towards my Bachelor of Arts / Advanced...