Blog

I live my life wired for inspiration, ready to accept what I see, feel and hear.   
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There’s not much we find more inspiring than a client kicking goals.
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We love the work we do with our clients, whether it’s getting deep in strategy, capturing great video and images of their customers, meet and greets with their wider team, or facility tours. And last month, we managed to do all of the above in one day with our client Davey Water Products.  ..

I was fortunate enough to attend two great industry events in the past month. The Global Food Forum as a guest of News Corp Rural and the inaugural Meat Business Women event – an initiative of our client The Australian Meat Industry Council (AMIC). 
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Whether it’s race, religion, gender, sexuality or body size, we are all different and it’s important that our marketing efforts reflect that.
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It‘s always great to win a new client and even better when it involves a great Aussie brand, interesting projects across all channels and reconnecting with people we’ve worked with before. 
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Industrial B2B is where our heart lies in this agency. I was reminded of this as I sat at a client launch recently and found myself smiling as the faint smell of oil, diesel and metal wafted by me. It felt comfortable and familiar. 
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An amazing page has been created on Facebook to support those in drought. Created by Merriwa farmer Cassandra McLaren, One Day Closer to Rain has provided a place for people to communicate with and support each other while sharing experiences and knowledge.  ..

There are some businesses in regional areas that were always going to thrive because of the drought. Water carters are obviously in demand. Prime lambs are breaking records. Smash repairers have leased extra land to park the 'roo damaged cars awaiting their services.
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