One of my favourite roles here at HC is to provide social media support to our clients during conferences, and last week saw me fly off to Brisbane for the Australian Meat Industry Council’s second Meat Business Women (MBW) conference.
It was a day that started off fairly early and didn’t stop until close to midnight, but that’s okay when you’re doing what you love. I was supporting from the office for the inaugural event back in April. The buzz and atmosphere was so contagious it carried through to Sue and Kendi’s recall of speakers and networking highlights back at the office, so I was excited when the opportunity came up for me to be on the ground for this one.
Fast forward to October 9 and a room full of women (and some men) all here to talk about one thing, the meat industry, and how to create a more diverse and inclusive culture – not only that women in the industry can enjoy fully supported career paths, but so that we can better manage the gap in roles that are needed for the industry and regional economies to thrive. I’ve got to say - the feeling was electric with the hum of many voices greeting each other for the first time as well as those catching up from the last event. Some attendees had no idea what to expect and were a little wide eyed at the prospect of so many conversations going on, but they were keen to join in.
The speakers did not disappoint – from MBW founder Laura Ryan to Senator Susan McDonald and diversity campaigner Julie McKay, each one shared with us their experience as a woman working in mostly male dominated industries; how they tackled problems they encountered and where they went to for support. They spoke candidly and from the heart, while sharing their stories and we were able to keep these conversations going online as well via social media.
Throughout the day there were many opportunities to network as women do so well, and there were hundreds of new connections made and many diverse topics covered in a very short time. Each person brimming with ideas and takes on what they had heard. Each one seeing the range of possibilities available to them in an industry ready to support them in very practical ways. Of course, as history shows, the road will not always be easy but it’s encouraging to know there is a whole network of support here, happy to assist those feeling a little less brave.
Inspirational stories flowed, both on and off the stage. Some had come armed to make the face to face connections they needed to drive their business opportunities, whilst others were just looking to take their place, starting off their careers within big and small businesses. Everyone had an equal place at the table because everyone shared a passion for making this industry the best it could be.
Open and transparent are the new kids on the block and social media was a great way to connect, share and capture some of the magic going on in the room.
I’m pleased to report the HC crew did our job well with the #MBWBris hashtag trending on Twitter early in the day, covering four platforms, creating content and encouraging engagement throughout the day. The results … over 200 new followers for our client’s platforms, over 40,000 impressions, over 2,000 engagements and over 400 link clicks. Not a bad effort!
If you have the opportunity to attend a conference to learn more and experience the buzz of a room full of people all passionate about the one thing, put your hand up and get out there, you won’t be disappointed.
And don’t forget the other great “social” opportunity – there is no better place to expose your brand to new followers and get your message out there than at a conference, expo or field day, but if you feel you might need some guided support, get in touch with the crew here at HC and we can make what you may feel impossible, possible.