So here are my top 5 reasons to say YES when a conference, or an awards event, comes calling.
Everyone will know who you are
The chance to network is often a key drawcard for conference delegates and it can be a challenge getting to speak to as many people as you would like.
Being a part of the program is an ideal way to make yourself more visible in a crowded space and helps other people find YOU.
It’s an opportunity to share your knowledge
Sue has run her own public relations and communications agency for fifteen years, so she was pretty well placed to present at the conference on how to tap into rural markets with distinctive PR and media. Conferences are an excellent way to impart your knowledge.
You can direct the conversation
Conferences are often pinned to an overarching theme and speakers’ allocated topics that fit under that theme, however, there really is an opportunity to shape the conversation in the room. Speakers are in a position to influence what delegates take away from the conference – and there is a lot of power in that.
It can benefit the broader industry
As a delegate, I noticed a conflict in some of the facts presented by the speakers, such as the average age of a farmer. Knowing your target market is marketing 101, so when a rural marketing conference can’t agree on the average age of a farmer, you know there’s a disconnect somewhere.
Sue challenged the audience to let go of the farmer stereotype. Farmers aren’t old men, they’re often young, they’re often women, and they’re using technology in increasingly sophisticated ways. And changing representations of farmers in marketing and advertising will help our rural industries move forward.
It creates content for social
Lastly, conference appearances are great for your profile and your organisation’s social channels. Just remember to get someone to take great photos!
Are you ready to be a thought leader in your industry? Talk to HC to get started. Ali Milgate.