Premium coffee table publication
Concept,Copywriting,Creative-Direction,Distribution-and-Travel,Photography,Print-Management
Project Details
- Client: CommBank
- Online: www.commbank.com.au
As part of its commitment to enhancing its agri market position, Commonwealth Bank produced a unique, exclusive book for key customers, their employees and other stakeholders. The book featured high quality production and design, beautiful photography and copywriting that captured the real stories of their real customers. Valuable as a standalone piece, the book also contributed an extensive library of photography and a stream of content opportunities that has been leveraged across countless brand and tactical projects in PR and marketing channels.
