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Last week I was lucky enough to attend the APPEX 2024 conference in Melbourne to help our client Australian Meat Processor Corporation (AMPC) run their Meat Industry Day of panels and discussions on “Collaboration, Commercialisation and the Future of the Red Meat Industry”.

AMPC, in partnership with Australian Meat Industry Council (AMIC) and Meat & Livestock Australia (MLA), came to us with their concept and trusted us to make it happen.

We know the industry well and were able to quickly brainstorm a theme for the day. We then collaborated with AMPC to find a well-rounded group of speakers and a dynamic MC to tie it all together. We managed bios, speeches, PR, marketing, ticketing, the venue, stakeholders, messaging, security, risk, logistics and getting the right people in the room. We also made sure that everything tied back to the clear strategic purpose of the day.

And what a success it was! For me to be there in person to see our hard work come to life while I ran the talks and assisted throughout the day was very rewarding and fun. I especially loved being able to see the networking and connections that were made as a result, and of course, the positive feedback we and the client have received.

If you have a concept or idea for an event, please get in touch. We can help as much as you need – maybe that’s just coming up with the theme and messaging or maybe you need execution and attendance on the day. We’ll make sure you stay on brand with clear messaging that is expressed in the best way. Plus, we’re lots of fun to have at events too.

Shereen Cherrett