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When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional photoshoot can elevate your brand and make a lasting impression. But here’s the thing – you don’t want to leave it to chance. No one knows your brand better than you do, and that’s why a comprehensive photoshoot brief is a must.  

So what does a photoshoot brief look like? 

Think of a shot brief as your roadmap to success. It’s a document that outlines the objectives, expectations, and details of the shoot, ensuring everyone involved is on the same page. Without a clear brief, you risk misunderstandings, wasted time, and missed opportunities to capture that perfect shot for your next brand campaign, social post or corporate brochure. 

Here are some things to consider when preparing a shot brief:

1. What is your objective? Clearly define the purpose of the shoot. Are you showcasing a new product, promoting a service or highlighting your brand values?  

2. Stay true to your brand: Describe the look and feel you want to achieve. Include references or mood boards to convey the aesthetic you’re aiming for. Ensure it adheres to your brand guidelines and include a list of dos and don’ts to maximise what you capture.

3. Location and timing: Where will the shoot take place? Is it indoors or outdoors? What time of day will provide the best lighting? And what happens if it rains? Make sure that what you are trying to convey in the shoot has the best environment (and back up wet weather plans!) to suit. 

5. List it out: Ensure the brief has a clear shot list, in order of priority, listing all the types of shots and angels that are required. Think of scenarios, groups of people, candids and staged shots. Marry up the list to your objectives with a clear hero for each shot, and ensure you have enough time to cover them all.  

6. Deliverables: What do you expect to receive at the end of the shoot? Whether it’s high-resolution images, edited videos, or raw footage, outline the deliverables to manage expectations with your photographer, and when you need them by. 

Don’t wait until the last minute to create your brief. Start planning well in advance to give yourself and your team ample time to prepare. While it’s good to be detailed, it’s equally important to be flexible. Allow room for creativity and spontaneous moments that can elevate your shoot.  

So, grab your camera, gather your team, and let the magic unfold! 

If you’d like help developing a shot brief, or organising a photoshoot, get in touch – we’d love to help you out.  

Shereen Cherrett