Insights, ideas and inspiration
A famous feast
Who would make the cut for HC’s ideal dinner party? From sport stars to politicians, we share who we’d love to break bread with and share some yarns over a good meal. Sue – A...
LinkedIn levelling up
As a social platform, LinkedIn has made a name for itself as the professional social network, separating itself from the more casual interactions you find on Facebook, TikTok or Instagram, and maintaining its niche by...
Media magic takes muscle memory
Many people feel nervous at the thought of a media interview: what if I get a tricky question, what if I say something stupid, what if I freeze? Good media training will help you gain...
When you have to jump ship (digitally)
Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is...
Team HC goes for gold
With the excitement for the Olympics in the air, Team HC has got to thinking about what we might win a gold medal for…. and for some it’s not sport! Sue – Drive and talk,...
Don’t forget about local PR opportunities
Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to...
It’s publication time. Don’t panic!
Publications can be daunting. There’s a lot of plate spinning involved in bringing together content and images, managing timelines, writing copy, proofreading and getting it all on the page. But at HC, we love every...
Dawn of the dead (web)
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these...
Holiday hues to beat the winter blues
We’ve hit the mid-year slump, and the winter chill isn’t helping, so Team HC look back on our most memorable holidays, from short escapes up north to big adventures overseas, our team has seen it...