Insights, ideas and inspiration
Advocating for industry
Advocacy, communications, public relations – they are all part of the mix when it comes to getting your message where it needs to go. Here’s a quick refresher on what’s what, and what might work...
The end (of financial year) is nigh
End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget...
The pitfalls of the pause
Have you ever been tempted to take a break from posting on social media? Perhaps you’re too busy, budget is tight, or you just find yourself thinking “what could a few months hurt?”. Unfortunately, it...
Our tips for work/life balance
Sometimes it can be a tricky balancing act between work and home life, but Team HC thinks we’ve nailed it. See what each of us do as part of our day to make sure we...
Acing your audience
Many of our clients work in sectors where they have multi-layered or different audiences they need to reach, which adds a level of complexity in developing their content. This can be especially true on social...
Say cheese – how to nail your next photoshoot brief
When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional...
What captivated us at CommsCon?
Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance...
Pole position for Komatsu
Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had...
What we love to love
Obsession confession time! From the guilty pleasure to the virtuous pursuit of good health, here’s what Team HC are obsessing about (today). Sue – I can feel the judgement already … but I’m obsessed with...