Insights, ideas and inspiration
Team HC goes for gold
With the excitement for the Olympics in the air, Team HC has got to thinking about what we might win a gold medal for…. and for some it’s not sport! Sue – Drive and talk,...
Don’t forget about local PR opportunities
Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to...
It’s publication time. Don’t panic!
Publications can be daunting. There’s a lot of plate spinning involved in bringing together content and images, managing timelines, writing copy, proofreading and getting it all on the page. But at HC, we love every...
Dawn of the dead (web)
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these...
Holiday hues to beat the winter blues
We’ve hit the mid-year slump, and the winter chill isn’t helping, so Team HC look back on our most memorable holidays, from short escapes up north to big adventures overseas, our team has seen it...
What’s hot in agfood investment
Did you know that an abalone can produce 10 million eggs in a single spawn? Yep, 10,000,000 at a time. One of the surprising stats Sue and I learned during the 22nd AgFood Conference in...
Mastering thought leadership
Many brands aspire to be thought leaders in their field, but often don’t know where to start, or what to say. Thought leadership has to be engaging. And it has to be leading. You must...
Are you overlooking the basics?
We can often get swept up in latest trends and complex strategies, aiming to outdo ourselves with glossy campaigns and surpassing our KPIs. And while I’m an advocate for learning something new and trying the...
Wish I may
It’s May, and that got us thinking about our wishes. I wish I may, I wish I might….what would you wish for on the first star you see tonight? Sue – I wish for advances...