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Wish I may

It’s May, and that got us thinking about our wishes. I wish I may, I wish I might….what would you wish for on the first star you see tonight? Sue – I wish for advances...

Advocating for industry

Advocacy, communications, public relations – they are all part of the mix when it comes to getting your message where it needs to go. Here’s a quick refresher on what’s what, and what might work...

The end (of financial year) is nigh

End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget...

The pitfalls of the pause

Have you ever been tempted to take a break from posting on social media? Perhaps you’re too busy, budget is tight, or you just find yourself thinking “what could a few months hurt?”. Unfortunately, it...

Our tips for work/life balance

Sometimes it can be a tricky balancing act between work and home life, but Team HC thinks we’ve nailed it. See what each of us do as part of our day to make sure we...

Acing your audience

Many of our clients work in sectors where they have multi-layered or different audiences they need to reach, which adds a level of complexity in developing their content. This can be especially true on social...

Say cheese – how to nail your next photoshoot brief  

When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional...

What captivated us at CommsCon?

Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance...

Pole position for Komatsu

Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had...