Insights, ideas and inspiration

Make your events work harder

Events are back, baby! Field days, expos, roundtables, conferences, launches – you name it. Some are still virtual, many are back to in-person and lots of them cost a fortune in time, resources and budget...

Online events in a post-Covid world

If there’s one thing that grew in popularity during Covid, it was webinars and virtual events. But now that things are pretty much back to normal, does the webinar still hold have a valid place...

Values vs Culture – what’s the difference?

Values. Culture. We all talk about them but how many of us really recognise them as fundamental to a business’s success and navigating troubled waters? They are not the same thing, and they are much...

Finding value in social media as a business tool

Is there a direct link between social media and your business objectives, and setting your brand values? Or is social media just a brand building platform, and somewhere businesses can interact with their customers? Aligning...

What values do the HC team embody?

We’ve recently done some work on our values here at HC, and narrowed it down to five we feel really speak to our business and team – curiosity, commitment, tenacity, simplicity and smarts. But what...

Valuing values

Earlier this month we had an opportunity to hold a content workshop for our engineering client UES International at their important offsite strategy session. They had brought in staff from all over the region and...

The no-plan crisis plan

Disruption can come from anywhere, at any time, in any form, and you often won’t have a clue what it’s going to look like. But you CAN prepare for it and you can respond to...

Unplanned moments

What unplanned moments have become part of the personal history of team HC?  Sue Despite having close friends and family go down with Covid and living my life carefully but not impeded too much by...