Once upon a time, a long, long time ago, in an era when phones were connected to the wall, music came on CDs and people hadn’t yet realised that hypercolour t-shirts just drew attention to your warm, warm armpits, a naïve young woman turned up for her first day at work.
It was 1994, and I was starting as a cadet journalist at my local newspaper, a regional daily. I was there for four years and I learned a lot – about how to interview people, the fundamentals of a news story, and that relationships are everything, which is probably true in every job.
Once I finished my cadetship I moved on to a new newspaper in a bigger town, before packing up and heading for Sydney.
Pretty soon I found myself in an in-house media role, then managing media for an industry body. I was still in that role when, pregnant with my first baby, I started picking up some freelance work with Hardman Communications.
By the time the second baby was born I had made the switch to a permanent role with HC, first in account management, though over time my role has morphed and changed and these days I look after strategy and content.
Agency is drastically different from journalism and even in-house PR. The pace is faster, the variety is greater, and you serve more masters. Not to mention that the communications and media landscape has changed rather a lot in 20+ years.
But those newspaper fundamentals I learned all those years ago still come in handy every day.
Don’t ask me to explain the eyebrows or the turtleneck. It was 1994, okay?