Insights, ideas and inspiration
Say cheese – how to nail your next photoshoot brief
When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional...
What captivated us at CommsCon?
Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance...
Pole position for Komatsu
Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had...
What we love to love
Obsession confession time! From the guilty pleasure to the virtuous pursuit of good health, here’s what Team HC are obsessing about (today). Sue – I can feel the judgement already … but I’m obsessed with...
Delivering success: AMPC’s Meat Industry Day
Last week I was lucky enough to attend the APPEX 2024 conference in Melbourne to help our client Australian Meat Processor Corporation (AMPC) run their Meat Industry Day of panels and discussions on “Collaboration, Commercialisation and the Future of...
Shooting the lights out
“Shooting the lights out”. I heard this rallying cry the other day, as I sat amongst academics, business leaders and politicians as the Centre for Western Sydney unveiled a bold economic plan, aptly named Unlimited...
The games we play
When we need to fill a gap in our busy schedules or just want to unwind, what games are a go to for the team from HC? Sue – My mum instilled in me a...
Get talking: the value of conversation
What’s the difference between a conversation and a meeting? To me, it’s about intent. Meetings have a specific purpose, where conversations often have no set goal. And that’s the value of them. Conversations are organic....
Why you should be monitoring media
They say the only thing worse than being talked about is not being talked about – but how do you know what people are saying about you if you are not even listening? It’s important...