Insights, ideas and inspiration
Western Sydney’s moment has arrived
A shift in perception Two decades ago, when I started Hardman Communications in a small, serviced office on Phillip Street, Parramatta wasn’t exactly the first place people thought of for creative industries. I’d have conversations...
The secret sauce to a successful presentation
Delivering a successful presentation isn’t just about having great content, it’s about structuring your message to engage your audience to feel like they’ve taken something of value away from what you’re saying. Whether you’re speaking...
HC’s greatest hits
As the silly season approaches we’re warming up the vocal chords for some inevitable post-party karaoke. Here’s what we’ll be belting out. Sue – I love the instant happy vibe of Come on Eileen by...
Tips from around the traps
Who doesn’t love a selection of clever tips? Here are some that we have come across in the past few weeks: • Social post glow upWant to use bold text or italics in your social...
How to avoid scope creep
Ever been halfway through a project when new ideas start popping up, extra tasks sneak in and suddenly things feel bigger than what you originally signed up for? That’s scope creep – when the work...
Let us handle your next media distribution
Getting media release distribution right is critical because it ensures that your message reaches the right audience, creates maximum impact for the assets you’ve spent hours drafting and finessing, and achieves your communication goals –...
Just for one day
If Team HC could switch jobs with anyone for just one day, who would we be? It’s probably roles you wouldn’t expect, and the reasons given are just as diverse. Read on to find out!...
AI and the comms industry: what’s next?
Whether we’re fully on the bandwagon and embracing AI every day, or just dipping our toe into ChatGPT with a few questions to see what it spits out, I think the majority of us will...
The art of graceful goodbyes
Breaking up is hard – even in business. We’ve all been there: sometimes clients move on because their needs shift, budgets change or (and this is our favourite) we’ve built their capabilities so well, they’re...