Insights, ideas and inspiration
Our year in one word
This year, we’ve each chosen a word to guide our focus and decision making. From building momentum to gaining perspective or protecting wellbeing, these words reflect what we want more of in 2026. Read on...
Post less. Matter more.
As a communications agency, we pride ourselves on not working in silos. Recently, our team took part in a peer review exercise where we reviewed client social media channels with fresh eyes, honest feedback and no emotional attachment. The...
Strengthening the voice of NSW’s fresh produce supply chain
Freshmark represents NSW’s central market system, which transacts over $3 billion in fresh produce every year. We’ve helped this industry body raise its voice and lift the profile of the often-forgotten supply chain. From reactive commentary to proactive influence ...
Experience still wins – why internships matter
Every year when we welcome an intern into our agency, I am reminded why we spend the time and effort to make these opportunities happen. They learn, we learn and projects benefit. Each year, we aim...
Learning beyond lectures
Hi, I’m Caitlin, a soon-to-be graduate of the University of Sydney. Over the past four years, I’ve spent countless hours tucked away in lecture theatres, seminar rooms and computer labs while working towards my Bachelor of Arts / Advanced...
The power of giving back
It’s the final month in our Year of Wellbeing and this month, we’re focusing on purpose and giving. The team are looking forward to a day of volunteering and connection, and we’ve shared below how...
Getting back to PR basics
PR isn’t just about visibility. It’s a strategic tool that shapes perception, builds credibility and supports the outcomes your organisation is working toward. But the challenge for many organisations isn’t finding opportunities to speak; it’s...
How Davey is reaching Australia’s agri sector this summer
HC has been a trusted partner to Davey Water Products for many years, supporting them with content, campaigns and seasonal communications for their wide range of water solutions. Among Davey’s most well-known products is the...
Stand with the Land on #AgDay
This year’s #AgDay theme, Stand with the Land, reflects the real pressures facing Australian agriculture. Climate variability, shifting global markets, freight costs and workforce shortages are not abstract ideas for agriculture. They affect production, processing...