Blog

Successful public relations can be fantastic for businesses large and small, and getting it right is a worthy pursuit, but sometimes it doesn’t work out the way you might have hoped. ..

Can a communications program that has worked well for you in the past continue to work well for you? ..

The NSW Government recently announced a trial of motorcycle lane filtering in parts of the Sydney CBD. They did this in part via a very expensive advertising campaign including spots during prime radio airtime. Do you know what lane filtering is? If you do, we suspect you’re in the minority. ..

In business, branding matters. And in earthmoving and construction, where recent times have been tough, it’s especially important. ..

Do you remember the days before the internet? What about those early days, when a handful of businesses were getting online with websites that weren’t much more than electronic business cards? Those days may be far behind us, but that doesn’t mean the business website has become obsolete. In fact, with the rise of mobile and social media, it’s actually become more important. ..

We all know the saying – a picture is worth a thousand words. ..

The start of a new financial year is a great time to take a good look at your business and see what changes you can implement over the next 12 months. For lots of businesses, the financial-year timing prompts thoughts about tax strategies – but it’s a good time to review your approach to promoting your business, too, by overhauling your promotions strategy. ..