I always knew the move to Parramatta felt right and the longer we’ve have been here the more excited I am about the potential that lays ahead.
Even though we only moved 8.5km’s west from our previous location, it feels a world away in terms of the growth, potential, and bubbling business opps, now on our doorstep.
While vertical universities and skyscrapers take flight right outside our window (and Westfield retail beckons 😊), I’ve been exploring some of the planning and development opportunities that lie even further to the west in what is considered the Greater Western region.
You might have heard about the second airport for Sydney – the Western Sydney International (Nancy-Bird Walton) Airport in which the Australian Government is investing up to $5.3 billion in equity, but have you heard of the Western Sydney Aerotropolis?
They say good airports become a destination, not just a point of transit and this Aerotropolis will make a significant contribution to the 200,000 new jobs planned for Western Sydney, including its high-skill jobs hub across aerospace and defence, manufacturing, healthcare, smart logistics, agtech, education and research.
I’m especially excited about the agribusiness precinct integrating food production, industry collaboration, research and development, energy, waste and water. Linked directly to a planned freight and logistic hub, the agribusiness precinct has the potential to enable delivery from farm gate to international consumer plate within 24 hours.
The future is certainly exiting and for an agency that has serviced the agribusiness sector for over 17 years it feels like an exciting development right on our doorstep.
There’s also national and State Government's investment to the tune of $4.1 billion over 10 years in the Western Sydney Infrastructure Plan (WSIP), aimed to provide better road linkages within the Western Sydney region and benefit the region's growing population. It’s all happening here.
But while the powers that be and their planning committees work towards that exciting future – we also need to focus on the opportunities in front of us today. In the here and now. What kind of business do we need to be, to take advantage of the opportunities of tomorrow?
As I have listened, observed and engaged at meetings and networking events over these short two months, I have a recurring piece of advice that comes to mind for Parramatta and Greater Western Sydney business community – and that is to dream bigger. Just like the motto of Western Sydney University that encourages students to “Find Your Unlimited” the message is true for business too.
The potential for growth and success sits in all of us – yet I see it hidden under a quiet humility and a history that has perhaps made Western Sydney feel secondary to other CBD’s. Parramatta sits at the heart of The Greater Sydney Region Plan, A Metropolis of Three Cities - so it’s time to get used to the high profile, the action and the pace.
We are more than ready for the action here at Hardman Communications, excited about the plans and are developing our own something big for this agency in 2020. So watch this space!