Insights, ideas and inspiration
Joining a crowded conversation
When a major issue hits, everyone has a view (though not everyone has something valuable to say). The fuel crisis has quickly become a broad, high-profile conversation across industry, government and media. For organisations looking to participate, the challenge is doing so...
Getting out of our bubble
As part of our year of creativity, April was the month to go “inspiration hunting” and to get out of our bubble. Kendi and Sue did this by going overseas and Alex and Karen found it in other places. Sue – Two weeks across New Zealand’s South and North Islands got me properly out of my...
A steady approach to telling Komatsu’s story
Since 2022, we’ve worked with leading construction and mining equipment manufacturer Komatsu to help them land their stories in the right places and in their key media. They operate in a competitive, high-stakes industrial sector and they need a steady, practical PR program that delivers...
Why the fundamentals of comms still matter in an AI world
This month, I joined a panel at Western Sydney University’s PR@Western event, speaking with third-year communications students about AI, social media and what it all means for the future of the industry. These students are about to...
How we work best
Everyone has their own way of working, and what brings out our best can look completely different. From early mornings to late nights, quiet focus to shared energy, we share how Team HC works best....
Start with strategy
It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event. But without a clear strategy underpinning it all, even...
Helping rural women tell the stories that matter
The AgriFutures Rural Women’s Award recognises and empowers women driving innovation and leadership across rural and emerging industries, businesses and communities. Each year, state finalists are selected for the impact they are making in their sectors and regions. While many...
Media coverage matters to AI
AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility than your own website. (Plus –...
Our year in one word
This year, we’ve each chosen a word to guide our focus and decision making. From building momentum to gaining perspective or protecting wellbeing, these words reflect what we want more of in 2026. Read on...