Wish I may

Wish I may

It’s May, and that got us thinking about our wishes. I wish I may, I wish I might….what would you wish for on the first star you see tonight? Sue – I wish for advances like AI to take the grunt work out of our working lives, saving us time so we connect more with the...
Advocating for industry

Advocating for industry

Advocacy, communications, public relations – they are all part of the mix when it comes to getting your message where it needs to go. Here’s a quick refresher on what’s what, and what might work for you: Communications is the umbrella that public relations and other...
The end (of financial year) is nigh

The end (of financial year) is nigh

End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget to spend, which could sound like a win, but could actually be a problem. It might...
The pitfalls of the pause

The pitfalls of the pause

Have you ever been tempted to take a break from posting on social media? Perhaps you’re too busy, budget is tight, or you just find yourself thinking “what could a few months hurt?”. Unfortunately, it can hurt. And it can take longer than you think to bounce...