What we’re reading at the moment

What we’re reading at the moment

From our total bookworm to one who listens to books, Team HC share what reads we are enlightening and entertaining ourselves with. History and relationships appear to be popular choices! Sue – I prefer to listen to books, so my current track is The Uncaged Sky: My 804...
Turns out it is rocket science

Turns out it is rocket science

There’s always something to learn in this business, including from other agencies. At the PRIA panel I moderated last week, we explored a project by our industry peer SOCIETY. What a great opportunity this was to get close to the work and the people that delivered it...
Mastering TikTok for your brand

Mastering TikTok for your brand

Did you know that TikTok has 1.5 billion users globally and 1 billion users are active each month? Those are not figures you ignore. But even if you’re not on TikTok, even if it’s not the right channel for your brand, even if you don’t care about it one bit – TikTok...
When the machines hit Mackay

When the machines hit Mackay

When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...