Values vs Culture – what’s the difference?

Values vs Culture – what’s the difference?

Values. Culture. We all talk about them but how many of us really recognise them as fundamental to a business’s success and navigating troubled waters? They are not the same thing, and they are much more than buzzwords.  Values – your guiding beacons If you...
Finding value in social media as a business tool

Finding value in social media as a business tool

Is there a direct link between social media and your business objectives, and setting your brand values? Or is social media just a brand building platform, and somewhere businesses can interact with their customers? Aligning your social media goals to your business...
What values do the HC team embody?

What values do the HC team embody?

We’ve recently done some work on our values here at HC, and narrowed it down to five we feel really speak to our business and team – curiosity, commitment, tenacity, simplicity and smarts. But what values do each of the HC team embody? Sue Ever heard the...
Valuing values

Valuing values

Earlier this month we had an opportunity to hold a content workshop for our engineering client UES International at their important offsite strategy session. They had brought in staff from all over the region and were spending time sharing, learning, and planning for...