Why winging it won’t do

Why winging it won’t do

A clear, proactive, simple-to-execute communications plan is the dream of most comms teams, but they don’t have time to do more than dream about it because they’re trapped in reaction mode: chasing emails, catching up on updates, answering requests.  A good...
How to make your newsletter work harder

How to make your newsletter work harder

Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds.   A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
Inspiration for growth

Inspiration for growth

In August we focused on learning and growth – although of course we are always looking for ways to grow, both professionally and personally. Here’s a look at what’s been sparking our thoughts and growth: Sue – I re-read James Clear’s Atomic Habits this month, and it...